Rockland Manufacturing and Alta Equipment Company
It all started with Tom Billings, an equipment salesman who pioneered a land clearing rake with reversible teeth and a lifetime warranty. This product quickly sold out and Tom founded Rockland Manufacturing. Today, Rockland’s products continue to help you make the most of your equipment with customizable options and industry-leading warranties. Give us a call today for current inventory.
Maximize your machine’s potential with the right attachment. Our team at Alta Equipment Company is proud to carry Rockland products because they make world-class equipment for any unique challenges. They’ll help your operators work faster, safer, and more efficient. We guarantee you’ll quickly see a return on your investment.
Rockland’s innovations include:
designing and building the first wheel loader rock bucket
building the world’s largest dozer blade
designing horizontal wear strips on excavator buckets
high-strength steel in place of cast lips
hydraulic thumbs
We know you’ll find a Rockland product that will make your operation better. Rockland makes over 200 customizable products for demolition, excavators, dozers, loaders, graders, haul trucks, telehandlers, skid steers, and many more. Proudly manufactured in the USA since 1953. View all new equipment.
Rockland Products for Any Industry
You can use Rockland equipment attachments for a variety of industries, including:
Beach Cleaning
Logging & Forestry
Municipalities
Oil, Gas, and Energy
Pipeline and Infrastructure
Quarry and Mining
Recycling and Waste Handling
Site Preparation and Land Clearing
And many more
Alta Equipment Financing
Preserve your company’s working capital by financing your new Rockland equipment. We offer a variety of financing solutions, including flexible monthly payments, competitive rates, lease-to-own agreements, and more. Get in touch with our finance team today or download our credit application online. We’ll work with you to create a financing plan that you can afford.

Rockland Manufacturing and Alta Equipment Company Locations
- Traverse City, MI
- Detroit, MI
- Byron Center, MI
- Bloomington, IL
- Spring Grove, IL
- Ottawa, IL
- Gaylord, MI
- Orlando, FL
- Jacksonville, FL
- Fort Myers, FL
- Davie, FL
- Lake City, FL
- Sault Sainte Marie, MI
- Miami, FL
- Gary, IN
- Orland Park, IL
- Burton, MI
- New Hudson, MI
- Latham, NY
- Batavia, NY
- Syracuse, NY
- South Elgin, IL
- Tampa, FL